THE COST OF BEING OFFLINE
What does it cost when your server is off-line for 8 hours?
How many employees do you have?
What are their collective salaries?
How much does it cost to pay them while your server is being repaired?
How much revenue could you have received from new/existing customers?
Could you send quotes to new prospects?
Do you ship products? Can they leave the dock without a computer to tag them?
What does it cost in future revenue because of unfavorable customer reviews due to business interruption?
How many customers will leave you for a competitor?
What does it cost if your data is lost forever?
Extortion payout from ransomware